Marketing - what's the big deal?
It all started when...
Marketing. You know it's important. But it's something you struggle with. Where to start, what to do, who to target. Social media, paid advertising, website, blogging. The list of what you think you should be doing is endless. You've spent money and seen no return, you've no idea what direction to try next. Or perhaps the marketing you've been doing for the past few years no longer seems to be working for you?
Well guess what. I LOVE marketing. Love, love, lovity, love it. I love talking about it, helping other people with it and solving problems with it. Good marketing has transformed my business within a very short period of time. I now get hundreds of enquiries every year, I work with clients who really trust me and I enjoy my business so much more!
November is the perfect time to get your marketing shizzle together and plan for the year ahead. Like any good bootcamp my marketing workshop is going to work you hard! You'll leave feeling a bit battered and bruised by new information and energised to make changes in your business. What's more you'll have a plan to take away and put into action immediately. And don't think I wont be checking up on you afterwards!
who's it for?
I'm primarily a wedding photographer but the content of this course will be applicable to all photography and small creative businesses. If your business is brand new this will get you off to a flying start. If you've been a business a while but find yourself in a bit of a rut, this will help you out of it!
What Will Be Covered?
Notepads at the ready because we will cover a whole load of content in this one-day workshop. And I mean A LOT!
All the content has been updated ready for 2018.
- Learning to love marketing.
- Identifying and reaching your target customers: who are they, where are they and how do you reach them?
- Advertising: the possibilities are endless. How do you decide which route is for you without wasting a whole lot of money in the process?
- SEO and websites: SEO hurt your brain? Well it shouldn't. We'll go through the SEO basics to help you get seen and make sure your website is working for you. The SEO section is longer and even more in-depth than before.
- Making blogging work for you: if blogging is a chore - I'll help make it a joy and show you how important it is.
- Branding and Indentity: how to build a successful brand and your brand influence.
- Marketing Plan: we'll discuss how to create an actionable marketing plan for the next 12 months.
I promise you'll walk away from this workshop with a huge to - do list of actionable tasks to improve your business.
After the workshop you'll be added to my private Facebook group for attendees - it's a lovely safe group where you can ask questions or seek help whilst you start to implement your new marketing knowledge.
Huge thanks to everyone who attended my workshops earlier this year and left lovely reviews...
" A really good day that I've come away from feeling yes, I can do this! Honest, valuable, relevant and information; this workshop helped to demystify some of the marketing tools we all need to grow our businesses." - Kathryn from Photography by Kathryn
" I took SO much away from this workshop. It was literally full of useful and actionable information that I honestly have no doubt will really improve by business. I have come away feeling really motivated and I can't wait to start implement everything I learned. Honestly worth every penny...I'm so so glad I chose to invest in your workshop." Natasha from Petal and Blush Artistry
"The workshop was AWESOME. My head hurts (in a good way) with all the things I've learnt. Thank you so much." Rebecca from Think Good Get Hitched.
"It was really amazing how much information you managed to cram all in to one day. My mind left spinning with ideas and dreams and I can't wait to put them in to action! You were so positive, enthusiastic and kept us giggling throughout the entire day. No jargon talk, or long complicated terminology, it just made sense. You also made me feel better for being a list-aholic and made being an SEO geek cool! " Rebecca from Storyteller Photography
"AMAZING!. Absolutely loved this workshop. helped enormously in many ways. Rachel was so relaxed and full of knowledge." Sally from Sally Ashworth Photography
"Great day, not only informative but also entertaining keeping it fresh and interesting. Some great advice to put into practice!" Jack from Project Valentine Photography
"AMAZING! Just the kick up the arse I needed and big realisation that I can run a successful business from using my website to my full advantage. I can use google and website to my advantage and still be a mum and photographer, Rachel you have made me realise there is no excuse!" Charlotte from Charlotte Giddings Photography
"I learned so much and enjoyed myself at the same time. Rachel manages to deliver so much information ( and there's lots ! ) in a way not to frazzle your brain.
she is obviously very successful but doesn't come across like some prima donna." Geoff from Kaleidoscope Imagery
"Really fantastic day, felt like I learnt a lot. Even though I've been in business for a while there were things I had never thought about and things that will really help." Suzanne from Suzanne Clark Photography
"I have never taken down so many notes at a workshop!! You were bloody brilliant, crammed in so much stuff but presented it in a way that didn't make me snore even once! ... Thanks for creating such an awesome course!" Louise from Foxtail Photography
"EPIC.... pure epic. You were great and totally down to earth and just yes... EPIC" Wing from Wing Chan Photography
the when, where and how?
The Bootcamps will take place in my lovely little studio in Accrington, Lancashire. A maximum of 4 attendees - these small sessions are perfect if you prefer a smaller group.
Saturday 13th January
Sunday 14th January
Sunday 28th January
Price is £200 per person and includes lunch, unlimited tea and coffee and maybe even biscuits!
Want in? Fill in your contact details below and I'll be in touch with more details about how to book your spot. If you can't make these dates but would like more information about future dates please tick your preferences below.
Can't make this date? Send me your details in the form above and I'll keep you notified about future workshops. Or visit my mentoring page and enquire about a one to one session.